Mohu™

After encountering 14 year old paparazzo Austin Visschedyk, Adrian Grenier, star of “Entourage”, decided to turn the cameras on the teenage photographer in an effort to gain insight into what motivates people to stalk the famous.

In partnership with agency Ralph we created an app that gives people a glimpse into the world of the celebrity by allowing them to create their own gossip mag cover, starring themselves and their friends.

We integrated the experience with facebook and twitter, allowing users to easily share their new found fame by posting their magazine covers to their photo albums and onto their wall.